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Davido launches Nine+ Records in partnership with UnitedMasters
Nigerian sensation Davido is broadening his musical horizons by teaming up with American distribution giant UnitedMasters to unveil a fresh record label named Nine+ Records.
This exciting announcement, made on Thursday, April 18, 2024, signals a departure from solely Afrobeats, aiming to embrace diverse genres like hip-hop, R&B, Latin, and country music. Steve Stoute, the founder and CEO of UnitedMasters, commended Davido’s entrepreneurial flair and expressed great optimism for this partnership.
“I see [Davido] as an entrepreneur who could craft the next Bad Boy, the next Death Row, and the next label with a substantial impact akin to Cash Money,” remarked Stoute regarding the collaboration.
Stoute further noted that persuading Davido to venture into label ownership wasn’t arduous, given the singer’s familiarity with the model gleaned from his exposure to rap labels of the ’90s and early 2000s.
UnitedMasters is renowned for providing independent artists with top-tier music distribution services, tools for direct fan engagement, and avenues for unique collaborations with global brands such as the NBA, Bose, and iHeartRadio.
This collaboration with Davido is poised to usher in an era of innovative growth and boundless opportunities within the music industry.
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Recall, Davido made history by becoming the latest Afrobeats sensation to grace the stage of the iconic Madison Square Garden in New York City.
The sold-out concert, held on Wednesday, April 17, 2024, marked Davido’s debut performance at the legendary venue, a momentous occasion for both the artist and his fans.
As part of his Timeless Tour, Davido delivered a captivating performance, treating the audience to a medley of his chart-topping hits, including “Skelewu,” “Over Dem,” “Dami Duro,” “Gobe,” “Stand Strong,” “Feel,” and “Unavailable.”