See how Wizkid created a genre in the Nigerian music industry

This is how Wizkid created a genre in the Nigerian music industry

It’s not a fluke how Wizkid largely influenced the sound of the new generation of artists in the Nigerian music industry and almost every young artistes want to sound like him, so it is safe to classify it as Afro-Wizzy genre.

Countless times I’ve observed Ceeza Milli is like Wizkid‘s twin. His dexterity, flow all point to their ancestral connection to Wizkid. If you listened to Lova Lova, you’ll understand why I said so.

Also, You can find traces of Wizkid’s Fever in Rema‘s Corny and a part of Dumebi sounds like a remixed version of Manya from the Starboy

These guys no doubt share a connection with Wizkid in one way or the other.

Since Wizkid launched to spotlight, he has been relatively considered as the blueprints and template to a majority of the newbies in the Nigerian music industry.

 

The Nigerian music industry is filled with an excessive amount of Wizkid-like experiments in the name of upcoming artists You lot need to find your own sound/respective styles – Motolani Alake (Pulse ng Editor)

However, reflecting back on the beginning of the journey, pre-wizkid was all about Wande Coal, then every upcoming looked up to him including Wizkid because of the unbelievably relaxing vocal dexterity.

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Wande Coal was everything and more but lacks that young-branded or cool-kid style or swag, the brand packaging that defined the Wizkid era in the early 2010s, that birthed the newest sound with the combination of ‘smooth kid’ and overall branding marketing which influenced every young upcoming artist in the Nigeria music industry.

In the beginning, Wizkid in pop music sounds more like Sean Kingston, slightly infuses the Jamaican and Caribbean flow as seen in ‘Holla at your Boy

The Insight

Why do most of the new artists sound like Wizkid? well, it’s normal for that to happen unconsciously with someone you look up to, it can be modified or twist to whatever sound but you can’t deny the sprinkle of it.

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However, If we’re keeping it a buck, there are at least a little bit of Wizkid in Fireboy, Joeboy, Rema, Oxlade, Omah Lay, Terri, Buju, Martinsfeelz even down to Lyta and T-classic virtually all these new school pop artists.

Editorial Opinion

It’s not bad that we have Wizkid clones all over the Nigerian music industry, ‘afrowizzy’ even record labels are now sources for that kind of artists in the industry for a record deal.

In one way or the other, most of them idolises him and grew with the sound unconsciously.