Fuji legend Adewale Ayuba has issued a passionate call to leading Afrobeats stars such as AG Baby and Tiwa Savage to join him in pushing Fuji music beyond Nigeria’s shores.
Speaking during a recent conversation with Adekunle Gold on Apple Music Radio, the veteran artist—fondly known as the Bonsue Fuji King—outlined his vision of reintroducing Fuji to the world through collaboration and creative reinvention.
“I want to collaborate with the likes of you, Tiwa Savage, everybody, to make Fuji music popular,” Ayuba said. “Fuji is ours, and we must embrace it.”
Ayuba, whose career spans over four decades, likened his dream to what Bob Marley did for reggae, stressing that Fuji possesses the same cultural richness and emotional depth to captivate global audiences. He believes that with the right partnerships, modern production, and storytelling, Fuji can become the next African sound to conquer the world.
The conversation also held special meaning for Adekunle Gold, whose recent album Fuji and its standout track Many People feature both Fuji rhythms and a cameo appearance by Ayuba himself—a symbolic bridge between generations.
AG Baby described the experience as “surreal,” reflecting on Ayuba’s influence during his upbringing:
“I grew up hearing Ayuba’s songs everywhere—on the streets, at parties, on the radio. To now talk about the future of Fuji with him feels unreal.”
Ayuba, in turn, praised Adekunle Gold for his forward-thinking interpretation of the genre, calling Fuji “complete music, filled with love, dance, and energy.” He encouraged more Nigerian artists to reconnect with the genre’s roots and help elevate it to international recognition, much like Afrobeats has done over the past decade.
With cultural icons like Ayuba leading the charge and new-generation stars embracing Fuji influences, the genre could soon experience a powerful renaissance that reclaims its place at the heart of Nigeria’s global music identity.
Adekunle Gold speaking with Adewale Ayuba on Apple Music Radio:
AG Baby: What’s next for you?
Adewale Ayuba: I want to collaborate with the likes of you, Tiwa Savage, everybody to make Fuji music popular. Fuji is for us and we must embrace it pic.twitter.com/UrCUCQUgmf
— 𝗔𝗟𝗕𝗨𝗠 𝗧𝗔𝗟𝗞𝗦 📀 (@AlbumTalksHQ) November 12, 2025