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I think globally in my approach to music – Asa says about her creative process
Celebrated Nigerian singer Asa spoke about her creative process in an interview with GQ South Africa, discussing how making music in different languages helps her connect with a global audience.
With Nigerian and French roots, Aṣa emphasized the importance of conveying her message in a way that resonates with listeners. “There are some songs that I cannot sing in English as they wouldn’t convey the message I want. Because of the tonal beauty and musicality of singing in Yoruba, it feels very personal, yet it also resonates with everyone. However, in terms of breaking through and reaching a wider audience, English is the global language,” Aṣa explained.
Having grown up in Oyo State, Nigeria, before moving to France at a young age, Aṣa discussed how her dual heritage influences her music. She noted that her Nigerian background keeps her rooted in African culture, while her French connection helps her reach a global audience.
The multi-award-winning singer, whose 2008 self-titled album won the Headies Album of the Year prize, shared her approach to making music. “I always allow for that space when I’m making music. I want to create music with everyone in mind, including those who may not know or understand my language or culture. But I always strive to include them. I’m from Nigeria; I want to act locally but think globally in my approach to music.”
Aṣa is renowned for her rich exploration of Yoruba folk music, which she infuses with jazz and funk elements. Her 2022 album ‘V‘ showcases her versatility by exploring pop and afrobeats, featuring guest appearances from Wizkid, Nigerian highlife group Cavemen, and Ghanaian sensation Amaarae.