To less than universal acclaim, Arsenal unveiled their daring new away kit for the 2023–24 season.
The clothing giant has provided a number of fantastic, well-liked outfits since the North London club extended their partnership with Adidas four years ago.
Arsenal played most of their away matches in black and gold last season, only seldom donning their pink third uniform.
The upcoming campaign’s design makes a sort of return to yellow as the primary colour, with a string of wavy black lines that simultaneously cause confusion and headaches.
Explaining the inspiration behind the garish design, Arsenal said in a statement that coincided with the launch: ‘The eye-catching shirt features fluid black lines inspired by the map of Islington.
‘The design represents the journeys supporters make out of the club’s home borough for away days on the road. A fresh, shock-yellow base colour is complemented by light blue accents that feature on the collars and sleeves.’
Ready to broadcast Islington’s finest to the world 📻
Introducing the new Arsenal x @adidasFootball 23/24 Men’s Team away kit 👇
— Arsenal (@Arsenal) July 18, 2023
Arsenal will wear the new strip for the first time on their pre-season tour of America which begins with a fixture against MLS All-Stars on Saturday.
‘I love it!’ said star forward Gabriel Martinelli.
‘It’s a fresh look and it really brings to life the style of Arsenal. Our supporters are incredible and it’s great that adidas and the club have created this design to celebrate them and our roots in north London. I can’t wait to get back on the pitch in our new away shirt.’