This post analyze how Olamide co-sign Naira Marley in the Nigerian music industry
Olamide holds the most powerful co-sign over the past 10 years in Nigerian music, and here is how he helped cosigned Naira Marley.
first and foremost, what is Co-sign? t is any act where one artist (or brand) is uplifting another artist (or brand). We often see co-signs as a bigger artist uplifting a smaller one.
Stretching back, Olamide’s presence gave Naira Marley his first Nigerian hit record, with ‘Issa Goal’ in 2018.
If Not For Olamide Assistant Vocals & Verse In Naira Marley ‘Issa Goal’ the Song that became Nigeria national anthem on social media just imagine what will happen if Olamide wasn’t featured, No need for long talks.
We’ll take a look at how Olamide’s feature has influenced Naira Marley’ break-outs, directly or indirectly, citing the power that a co-sign from the king of the streets holds.
Another major career influence on this list, the UK-based Naira Marley, was trying to break into the Nigerian music scene, trying to transform himself from the hip-hop rapper he dominantly was to a street-hop act, which remains one of the mainstream genres in Nigeria.
Naira Marley’s first major attempt was with ‘Kosi Weyrey’ which featured Olamide, but the record was not a certified hit even though the Olamide factor pushed it to a point.
However, when Naira released “Issa Goal,” with a Lil Kesh and Olamide feature, in 2017, it became such a monster hit that the Nigerian football team used its remix as their official song at the 2018 World Cup.
Naira Marley has gone on to become one of the biggest stars in the Nigerian music scene, churning out bangers after bangers.
He currently runs a label called “Marlian Music” that has over five amazing artistes that have flourishing music careers.
