Ayodeji Balogun better known as Wizkid is said to have earned over N5.2 Billion in gross earnings from his ongoing “Made In Lagos” concert at the London O2 Arena.
Wizkid performed his ‘Made in Lagos‘ concert in front of a sold-out 20,000-person capacity crowd in London’s O2 Arena, earning a record N5.2 billion in gross profits.
The 3-day event started on November 28th, continued to 29th and ended on the 1st of December, 2021.
According to Businessday, internet ticket sales for the arena’s various tiers and locations ranged from $108 to $270.
The Arena floor section, which could hold over 5,200 people, sold for an average of $239 (N97,963 at N411/$) per seat. More than 8,800 seats on the lowest tier sold for an average of $170 each (N69,681).
The highest deck, which has a capacity of over 6,000 seats, sold for an average of $250 for each ticket (N102,472).
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It was also gathered that the revenue for each section of the Arena comes to N509,407,600 for the floor section, N613,192,800 for the lower tier, and N614,832,000 for the upper tier.
This comes to a total of N1,737,432,400 for the first day, and N5,212,297,200 in gross earnings for the three days the show lasted.
MTN and Udux teamed up with Wizkid two days before the event to stream the concert live on the Nigerian streaming platform, allowing thousands of people who couldn’t attend to watch the show on their phones.
The concert saw him perform songs from his ‘Made in Lagos’ album and other songs from his previous works. Other performances from Chris Brown, which was his first performance in London in 12 years, Skepta, Ella Mai, Buju, shook up the music event.
The event also attracted celebrities from around the world like Hollywood actress Gabrielle Union, Stormzy, and Chelsea football club forward Romelu Lukaku.
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Recall that ticket sale for the event were initially announced on July 27 and started sales online on August 6.
In less than 12 minutes, the tickets for the first day of the 20,000 capacity were sold out making him the 7th highest artiste globally to sell out the arena in under 15 minutes.
The O2 Arena, which has previously been sold out by Wizkid twice in 2018 & 2019 and other Nigerian artists like Davido in 2019, and Burna Boy in August 2021, is one of, if not the most, of the most important arenas where music artists from the US and Europe have made their mark.