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Amaarae shares bold opinion on the future of Afrobeats sound
Ghanaian alt-pop and Afrobeats star Amaarae is calling on African musicians to break free from creative comfort zones and push the boundaries of Afrobeats into new territory.
In a recent conversation with media personality Madame Joyce, the Fountain Baby singer voiced her concerns about the genre’s creative direction, emphasizing the need for fearless experimentation.
While acknowledging the global dominance and financial success of Afrobeats, Amaarae argued that this very success might be limiting its evolution.
“Afrobeats needs to evolve in a direction that’s fearless,” she said. “Artists have made so much money from a certain type of sound that they’re afraid to step out of the boundaries.”
She urged fellow African artists to challenge existing norms and embrace sonic risk-taking. “Africans need to get it together and start to experiment,” Amaarae added, making a case for innovation as a tool for long-term relevance and artistic growth.
Her remarks have ignited conversations across social media, with fans and music critics alike debating the genre’s current trajectory. Many agree that while Afrobeats is thriving commercially, it may be time for a creative renaissance that explores new textures, fusions, and narratives.
Amaarae’s call is clear: for Afrobeats to continue thriving, it must also be willing to transform.
Amaarae on Afrobeats:
"Afrobeats needs to evolve in a direction that's fearless. Artists have made so much money from a certain type of sound that they're afraid to step out of the boundaries. Africans need to get it together and start to experiment"pic.twitter.com/emhIX5yOVM
— 𝗔𝗟𝗕𝗨𝗠 𝗧𝗔𝗟𝗞𝗦 📀 (@AlbumTalksHQ) July 3, 2025