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50 Cent Brings High-End Alcohol Brands to South Africa to Expand Business Empire.
Global music mogul 50 Cent has officially launched his premium alcohol brands, Le Chemin Du Roi Champagne and Branson Cognac, in South Africa.
The rapper and entrepreneur shared the exciting news on Twitter, letting his South African fans know that they can now purchase these luxury beverages at Makro and Norman Goodfellows stores.
“Great News SOUTH AFRICA! Le Chemin Du Roi Champagne & Branson Cognac are now available in your country! Stop by any Makro or Norman Goodfellows stores to pick up a bottle before they sell out,” 50 Cent tweeted.
Great News SOUTH AFRICA! Le Chemin Du Roi Champagne & Branson Cognac are now available in your country! Stop by any Makro or Norman Goodfellows stores to pick up a bottle before they sellout 🍾🥃 @bransoncognac @lecheminduroi pic.twitter.com/jddtbCI148
— 50cent (@50cent) October 2, 2024
This move marks another significant milestone in 50 Cent’s expanding business portfolio, giving South African consumers access to his high-end liquor line.
Fans are eager to get their hands on the exclusive bottles, though the announcement has also sparked discussions on social media.
While many expressed excitement, others voiced concerns about the lack of local job creation tied to such foreign ventures. One user commented, “South Africa is one of the biggest markets in the world, but these brands aren’t creating jobs. We have an unemployment rate over 40%, mostly affecting the youth target market.”
The introduction of 50 Cent’s luxury brands comes at a time of mixed emotions, but fans remain enthusiastic about the opportunity to experience his premium products.