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Nigeria-Based NATIVE Records And Def Jam Records Announce Joint Venture Partnership.
Def Jam records has entered into an exclusive worldwide joint venture partnership agreement with Lagos, Nigeria and UK-based Native Records.
Today, Tuesday, September 20, 2022, the Native Mag and Variety reported that the exclusive joint venture between NATIVE records and Def Jam records has been confirmed.
According to the Native Mag the announcement was made by:
Tunji Balogun, the Chairman & CEO of Def Jam Recordings, and Seni ‘Chubbz’ Saraki and Teni ‘Teezee’ Zaccheaus, the co-founders of NATIVE Networks and co-presidents of NATIVE Records.
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The agreement would focus on identifying and fostering talent throughout Africa.
This was also confirmed in an official statement by Mr Balogun that read:
As we build a culture here at Def Jam that connects the best in global black music diaspora – from hip-hop to R&B and Reggae, Afrobeats and more – clearly some of the best, most vital, interesting and cutting-edge new artists and sounds in music today are coming out of the continent. Seni, Teni and the Native crew have their fingers on the pulse of what’s truly happening in the scene, as an engine for discovery, and as a hub for creators and artists. I’ve been a fan of their platform, and have been connected to the guys for some time [and] I believe we’re going to discover and develop some amazing talent together.”