On the 4th of November, 2014, top fuji artiste, Pasuma Wonder, teamed up with Mavin’s first lady, Tiwa Savage, to shoot the video to their pre-released single, IFE. Produced by Spellz, Ife (which means love, in English) is a long song, and so the concept of the video is affection driven.
The video was directed by ace video director, Unlimited L.A., and was shot on location in Lekki, Lagos. Also present on location were Sean Tizzle, Spellz, Konet, Ice Berg Slim, Reekado Banks, DJ Toxiq and a host of others.