Global hitmaker and Grammy-winning South African superstar Tyla continues her reign at the top of pop culture with the release of her latest single, “Chanel.”
More than a song, it’s a statement, a shimmering anthem of self-worth, femininity, and confidence, wrapped in her signature blend of amapiano rhythms and sleek R&B polish.
Released via Epic Records, “Chanel” captures the unapologetic boldness that has come to define Tyla’s artistry. With its now-viral lyric “How you say you love me, if you ain’t put me in Chanel?” she flips luxury into a metaphor for self-value, reminding listeners that being adored means being truly seen and appreciated.
Behind the boards, powerhouse producers Ian Kirkpatrick and P2J create a lush sonic world where amapiano log drums meet glossy pop textures.
The result is a sound both global and deeply personal, one that moves effortlessly between club-ready energy and soulful introspection.
Listen to Chanel HERE
The accompanying music video, directed by Aerin Moreno, elevates the experience to high fashion cinema. Tyla channels the golden era of 1990s supermodels, exuding timeless elegance in archival Chanel pieces styled by Ron Hartleben, from a vintage bomber jacket to the coveted hula hoop bag from Chanel’s Spring 2013 collection.
The choreography and visuals mirror the song’s message: poised, powerful, and luxuriously confident.
“Chanel” arrives on the heels of Tyla’s buzzing WWP (We Wanna Party) EP, a summer favourite that showcased her playful yet mature artistry.
This new release feels like the next evolution: a celebration of her identity as both a musical innovator and a modern fashion icon.
In “Chanel,” Tyla isn’t just wearing luxury; she is the luxury.