South African pop princess Tyla has dropped her third single of the year, “IS IT,” a striking fusion of her now-signature “popiano” sound with deeper emotional storytelling.
Coming off the back of ‘Bliss‘ and the Sean Paul-assisted remix of ‘Push 2 Start,’ the Grammy-winning star returns with what is arguably her most confident and nuanced track yet.
At first listen, “IS IT” feels like a breezy, dancefloor-ready anthem. But underneath the smooth amapiano grooves and polished production lies something more introspective.
Tyla dials into emotional territory, using her latest release to question personal choices in love and vulnerability.
“Is it wrong that I want to get it right with you,” she sings—one of several standout lines that peel back the glossy exterior to reveal genuine uncertainty and longing.
The production stays true to Tyla’s winning formula: log drum-infused basslines, silky R&B vocal textures, and hints of Caribbean flair that subtly reference the dancehall flavour of ‘Push 2 Start.’
However, there’s a noticeable progression in both lyrical depth and sonic complexity, suggesting Tyla isn’t just repeating past hits—she’s refining and expanding her artistry.
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With a solid 29.6 million monthly listeners on Spotify and international success cemented by her chart-topping single ‘Water,’ Tyla is no stranger to the spotlight. But the challenge of a sophomore project looms large.
“IS IT” appears to walk that fine line between evolution and familiarity, offering something fresh without alienating the core fanbase that propelled her to stardom.
As the global Afro-fusion wave continues to evolve, led by heavyweights like Burna Boy and his boundary-pushing ‘No Sign of Weakness,‘ the pressure is on for emerging stars like Tyla to adapt quickly or risk stagnation.
Yet “IS IT” suggests she’s more than ready. The track doesn’t just follow the amapiano template ,it reimagines it, packaging emotional vulnerability in danceable form.
It’s a dual-purpose song: perfect for club rotations and just as fitting for solitary late-night listening.
With this latest drop, Tyla reinforces her status not only as a chart-dominating force but as a maturing songwriter capable of delivering more than just viral hooks.
If “IS IT” is any indication, her upcoming sophomore album could mark the start of a compelling new chapter.
Listen to “is it” HERE