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Tyla Secures Major Endorsement Deal with Nike: A New Era Begins
South African music sensation Tyla has taken another bold step in her soaring international career by securing a major partnership with Nike.
The Grammy-winning ‘Water‘ hitmaker now joins the ranks of global icons representing the legendary sportswear brand.
Sharing her excitement about the collaboration, Tyla expressed her deep connection with Nike:
“I mean, I’m a Nike girl. I love the brand. Nike isn’t just athletic clothes—it’s fashion. When I wear Nike, it’s not just about putting on a shoe or a shirt; it’s about feeling fly. I’ve always gravitated towards their collabs and vintage pieces.”
But Tyla isn’t stopping at just wearing the brand—she’s eager to leave her creative mark:
“I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too. Maybe a Tyla shoe? That would be fire.”
Reflecting on her earliest Nike memories, she fondly recalled her childhood envy of her brother’s collection:
“Growing up, my brother would always get hand-me-downs from my dad—and they were always Nike. I wanted them so badly, but he was the only boy in the family, so he got whatever he wanted. I’d just have to borrow them whenever I could.”
With her ever-growing influence in both music and fashion, this collaboration signals an exciting new chapter for Tyla. Could a Nike x Tyla sneaker be in the works? Fans are already manifesting it!
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