Nigerian superstar Tems has just clocked another major career milestone, sealing a global partnership with renowned Swiss luxury watch brand OMEGA.
The Grammy-winning singer-songwriter has officially been announced as OMEGA’s newest global brand ambassador, placing her among an exclusive league of world-renowned figures from film, fashion, music, and sports.
Known for her soul-stirring voice and boundary-pushing artistry, Tems now makes history as one of the very few African artists to represent the 176-year-old watchmaking powerhouse on a global scale.
It’s official✨@temsbaby joins the OMEGA family as the newest brand ambassador.
History made. Time honored. @omegawatches
Glory be to God🙏🏾💙🌍 pic.twitter.com/W4uadq6XCA
— Muyiwa Awoniyi (@IAmDonawon) June 18, 2025
Founded in 1848, OMEGA is famed for its masterful craftsmanship, timeless elegance, and ties to cultural icons. The brand’s collaboration with Tems signals a clear move towards embracing contemporary excellence and diverse creative influence from across the world.
Tems’ rise from Lagos to global stardom has been inspirational—from her unforgettable feature on Wizkid’s “Essence” to solo chart success, international tours, and now a prestigious luxury endorsement. With every move, she continues to redefine what it means to be a modern African star.
In a statement from the brand, OMEGA described Tems as “a symbol of bold creativity and cultural influence,” adding that her values and artistry align perfectly with the brand’s evolving identity.
Wearing OMEGA’s signature timepieces, Tems isn’t just representing herself—she’s carrying the torch for a new generation of African talent stepping confidently into global spaces of elegance, excellence, and legacy.
Tems for Omega’s “Little Secret” campaign ⌚️✨
The leading vibe strikes again. pic.twitter.com/44KkLhlViP
— The NATIVE (@NativeMag) June 18, 2025