Success has its ways with timing, and this is key in attaining excellence, Seun Akinsanya admonishes.
Media mogul, Seun Akinsanya opines that every firm has downtime, therefore timing is key in swimming through the tides as a digital firm.
Having run Mp3bullet Media for almost a decade, Akinsanya graces his experience and knowledge with digital start-ups.
The executive expressly advices digital content makers to observe the waves of the tide in their businesses – there are times when it is high and challenges overwhelm you, yet you can soar like a surfer.
“As soon as you see that your firm is nearing its downtime, you need to focus your efforts on the local market and learn what matters to your customers.
“consider increasing your efforts in the area of data collection, as it has a significant impact on your company.
“You’ll be able to connect with the correct clients and go above and beyond their expectations because of it,” he said.
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Further, the music magnate enforces the need to build trust with your customers – quoting Ben Jackson, Seun said “Without a doubt, there’s a new endgame in today’s digital economy. Consumers don’t just buy products and services anymore; they buy experiences. This demands a new approach to marketing, sales, and services; one that hinges on winning customer trust.”
He adds that “Building trust in your brand is essential; letting your customers know exactly what your brand stands for, even if it takes time to create trust, will differentiate you from competing businesses and help you acquire the data you need to shape your brand.”
“People may be more likely to buy your product if your advertising are relatable and show the real face of your company. It may not be as easy as planned to get in touch with your target audience right away, but they may always do so if they stumble into your adverts on a search engine.
“The best way to win over your target audience’s hearts and minds is to know how to tell your brand’s narrative, to give it the branding it deserves, to connect with those who can assist you in that improvement, and to take the appropriate path in doing so. It’s easy to market your brand if you tell the narrative behind it.”
Finally, buttressing his point, Seun quotes Thomas Bering, on Brand Measurement, stating that; “There is not one tool or approach that will provide all the answers. But by identifying a single owner to ask the right questions, and applying a layered measurement approach, you’re on your way to close the gaps.”