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    Simi Launches a children clothing line with her daughter as a model.

    KrystalBy No Comments3 Mins Read

    • Reactions as Simi Launches Clothing Line, Uses Daughter as Model

    • Simi opens a clothing line and uses her daughter as a model.

    Simi Launches a children clothing line with her daughter as a model.
    Simi Launches a children clothing line with her daughter as a model.

    Nigerian singer, Simi has decided to try her hand at another venture apart from music, launching a children’s clothing line inspired by her daughter.

    Simi debuted “Duduke,” a song that would change her career and the country, in 2020. Shortly after, she debuted the music video that revealed her pregnancy to the world. Soon after, she gave birth to a daughter named Deja, who has since been referred to as “little Duduke” by others.

    Now, it appears that young Duduke has served as the inspiration for Simi’s brand-new clothes collection, which was inspired by Deja. The Big Little Company is a children’s clothing brand that regards Deja as a creative muse as well as a model for the store campaigns.

    Speaking about the clothing line, Simi and the creative team behind the company said through the website’s blog:

    Once upon a beautiful time, a little baby girl was born. Adejare, she was named. So loved was she, that she inspired many dreams. Dreams of beauty, of wonder and of magic.

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    Big Little was borne of these dreams. We have much joy thinking about the smiles we know we will put on the faces of your little ones as they share in this magic with us. Come with us on this wonderful journey; there’s room specifically designed for you and you must know how special you are to us.

    Designed and manufactured in Lagos, our brand features styles inspired by Adejare ‘Deja’ Kosoko and timeless details of joyous patterns and fun silhouettes.

    In a press statement shared on Instagram, Simi and the company announced saying:

    WE ARE LIVE!!???????? Here’s to officially announce the BLC brand OPEN and READY for business!☺️Big Little Company (BLC) is a children’s clothing brand, created by Nigerian singer, Simi – as inspired by her daughter, Deja. The BLC collection is designed and manufactured in Lagos, and features styles inspired by details of timeless, joyous patterns and fun silhouettes.