Nigerian rapper Odumodublvck has sparked fresh industry conversation after speaking openly about what he describes as a hidden but common practice in the music business—age cheating.
During a livestream with Nigerian content creator Enzo, the rapper claimed that many artists intentionally alter their age details to improve their chances of landing record deals, brand partnerships, and commercial opportunities.
According to him, the pressure in the industry often pushes artistes to appear younger, especially because some labels and brands place limits on the age bracket they are willing to invest in.
He said: “I am 32 and I don’t bother myself for getting things right at this age. A lot of artists reduce their age because of record labels and partnership deals. You know a lot of investors in the music industry wouldn’t want to invest in older artists,” he explained.
Odumodublvck’s comments highlight a recurring conversation around image, marketability, and perception in the entertainment industry, where youth is often linked to long-term commercial potential.
His remarks have since added to ongoing debates about transparency and the pressures artists face while trying to break into or sustain success in a highly competitive music landscape.
“I’m 32 and I don’t bite myself for getting things right at this age. A lot of artists reduce their age cause of record labels and partnership deals. You know a lot of investors in the music industry wouldn’t want to invest on older artists”
—Odumodublvck tells Enzo👀 pic.twitter.com/Vo1XlAoWY4
— Beri🌚 (@beri_grizou) April 15, 2026