Multi-award winning Afro-pop group Sauti Sol, release a hot new single & full EMOJI (lyric) video Friend Zone, written and produced by Sauti Sol.The release is accompanied by a WhatsApp themed, conversation like, Emoji-only (lyric) video.
“Emoji texts are the new ‘means’ of communication and more specifically emotions like laughter, lust and love. We wanted to have fun with this concept seeing as the track we had needed visuals which best highlight these emotions as people nowadays communicate them. So we thought it was best to come up with such a video.” said Sauti Sol’s guitarist/producer, Polycarp.
We all know that nobody (especially men ?) like to be friend zoned ? and Sauti Sol makes that very clear in this song and video. Once in such a situation you will look for ways to maneuver ?your way out. Thus this song has a theme that every man can relate to and every lady can give testimony to?