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K.O. talks about artistes Leaving Skhanda World Record label
Renowned rapper K.O. opens up about the reasons behind artists leaving his record label, Skhanda World. In an interview with Zimoja, Mr. Cashtime attributes the departures of Rooi and Loki to the label’s joint venture with Universal Music Group.
Discover the details of the partnership and the decision to let artists thrive elsewhere. Get the scoop on why the departure occurred and how the dynamics of the business played a role.
“We had gotten into a partnership with Universal Musi Group (UMG) as a joint venture. They were fronting 50% of everything that had to do with the business, and they wanted to see results but unfortunately, some of the music and stuff that came out was not yielding the results that both anticipated,’ he said.
“We felt maybe the artists would do well at another label. We didn’t want to hold anyone back from thriving elsewhere and that is what happened.”
“They were not bringing the investment. So, Just Bheki, MaE, MrX, and Loki, Roiii were the last ones to leave.”