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Ayra Starr bags major endorsement deal in 2025
Nigerian music star Ayra Starr has landed a significant endorsement deal with the globally recognized sportswear brand New Balance in 2025.
This partnership marks a major career milestone, expanding her influence beyond the music industry and into the world of fashion and sports branding.
Renowned for her Afrobeats-infused sound, Ayra Starr has captivated audiences worldwide with hits like ‘Rush‘ and ‘Last Heartbreak Song.’ Her ability to blend Afrobeats, trap, and highlife has positioned her as one of Africa’s most exciting young artists.
As part of the New Balance campaign, Ayra Starr is featured alongside American rapper and fashion icon Jaden Smith, promoting the brand’s latest footwear and apparel collections.
This deal further cements Ayra Starr’s status as a global trendsetter, combining music, style, and culture in an exciting new way.
Ayra Starr for JD x New Balance 740 campaign. 💜 pic.twitter.com/qcSqKBA3ED
— Purp Kulture (@purpkulture) February 13, 2025
In other news, Ayra Starr made history as the first Nigerian female artist to receive a Recording Industry Association of America (RIAA) Diamond certification.
Her 2024 hit single ‘Santa’ earned the prestigious milestone after surpassing 10 million units sold in the United States, a requirement for artists outside the Americas to achieve Diamond status within the Latino market.
The song, performed in a mix of Spanish and English, showcases influences of Afrobeats and Reggaeton, making it a crossover success.
‘Santa‘ features Puerto Rican star Rauw Alejandro and Jamaican artist Rvssian (Tarik Johnston), whose contributions helped elevate the track’s global appeal.