Dice Ailes is one of the pioneers of the new sound in the Nigerian music industry and deserves more flowers.
Spanning through the accumulated efforts since debut and why Dice Ailes deserves more reverence and recognition in the Nigerian music industry.
Shasha Damilola Alesh popularly known by his stage name Dice Ailes is a Nigerian singer, songwriter, and rapper.
Dice Ailes came in 2015 with back-to-back hits, when the industry was more interested in hits, you must make hit songs to enter the mainstream, which means the song must be viral on the streets, unlike the digital streaming era, where hits are measured with stream numbers.
Dice signed in officially in the Nigerian music industry with a single titled ‘Machinery‘ in 2015 which marked the beginning of the mainstream journey for him.
Dice turned a household name in the Nigerian music industry in 2016 after dropping his smash single titled Miracle featuring Lil Kesh
Also, following the huge success of his last release ‘MIRACLE‘, Dice returns with yet another smash hit ‘ELLA’.
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During those times, he displayed all the ‘Cool Kid’ attributes and was seen as the ringleader of the new school.
Also, in the following year, He releases a new single, named after Nigerian Billionaire Femi Otedola.
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He also excelled in collaborations, hitting the airwaves with Falz on ‘Alakori’ and others.
However, looking at the birth of the newest sound that combines ‘smooth kid’ overall branding marketing and the mainstream dominance, he started a huge part of it.
He undoubtedly birthed a trend for the culture with lots of artistry but fails to get into the music conversations and absolute less or no recognition whatsoever.