Yemi Alade is the closest Nigerian artists possibly to clinch a nomination in the Grammys best global music album category.
Analysing the factor that will determine Yemi Alade‘s fate on bagging a nod in the Grammys, while buttressing how the category sync with her career and work ethics.
However, out of 83 categories in the recording academy, the Grammy Award for Best Global Music Album is an honour presented to recording artists for influential music from around the globe at the Grammy Awards, having said that the category is reserved for international performers exhibiting “non-European, indigenous traditions”.
Profile
Birth name Yemi Eberechi Alade popularly known as Yemi Alade is a Nigerian Afropop singer, songwriter, actress and activist.
She won the Peak Talent Show in 2009 after which she signed to Effyzzie Music Group, and had a hit with her single “Johnny” in 2014
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Why Yemi Alade is close to clinching a nod in the Grammys?
On the other hand, Yemi Alade is a huge lover and portrayer of African culture from the start of her career, and on the path to always connect Africans with the beauty and concept of her songs as well as her African energetic dance steps.
Yemi Alade – Rain (Official Video) ft. Mzansi Youth Choir
Artistically, she’s the only Nigerian female artists consistently and unconsciously selling the African culture to the western world, and the fact that she always maintains the theme is applaudable and quite commendable.
The National Academy of Recording Arts and Sciences operates mainly on familiarity concept with vivid examinations on projects and artistry in its entirety.
However, with the idea of exporting African culture to the western world, her second studio album was titled “Mama Africa” released on March 25, 2016, centred around an African theme.
Conception
A quick look into her artistry catalogue and how it channels to the Grammys best global music album category, Yemi Alade has 6 solid studio albums and an EP so far since her debut in the African music space, the albums include King of Queens, Mama Africa, Black Magic, Woman of Steel, and Empress.
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Also, from the album titles to the artworks already speaks volume about the theme and concept before feeding off the content, the stellar collaborations and target audience all points to the African theme and the diary of an African woman.
The focus, the strengths and the visual expressiveness all speak so much and centres on African culture.
Let’s talk about her collaborative choices and why the international community rely on her for African contents, aside from being an announcer in the 63rd Annual Grammy Awards and her impact on Beyonce’s The Gift album.
Her collaborative effort with Angélique Kidjo’s shows the clear direction of her artistry and overall career.
Notwithstanding, her visuals are something to reckon with, how she showcases the true African strength in dance and choreography is phenomenal.
As it is now, her nominations at the Grammys best global music album category will however not be surprising rather will be more deserving at this point due to her impacts and accumulated efforts in the African music space.