These are some reasons why Phyno has to bring on more eastern musicians to his label.
This post focuses on Phyno right now, but it is not intended to be a tribal viewpoint in any manner. In terms of balancing, it is also beneficial for established musicians in another geopolitical zone to list their artists.
However, if you do a thorough search, you’ll see that all of the artists Olamide has ever signed to YBNL Records are of the Yoruba ethnicity.
Let’s quickly talk about Phyno’s impact on the Nigerian music industry.
Chibuzor Nelson Azubuike, a rapper, singer, songwriter, and record producer from Nigeria, goes by the stage name Phyno Fino.
He started out as a producer in the music industry in 2003, and he is well renowned for his Igbo language rapping. His first studio album, No Guts No Glory, was released in 2014.
Illbliss, popularly known by his stage name iLLBLISS, is a Nigerian rapper, businessman, and the owner of “The Goretti Company,” a talent management firm that assisted in the career launches of numerous musicians, including Phyno and Chidinma.
Since he first appeared, Phyno has maintained consistency for more than 10 years, practically reveling in the longevity and originality of Igbo rap to encourage cultural orientation and preservation.
Even though Nigga Raw, now known as Mr. Raw, tried, Phyno ultimately prevailed and rose to fame as a world-renowned artist. He is regarded as the pop luminary who took aspects of their culture and recreated them for the future.
Additionally, much as the West can count on Olamide as a symbol of their art, Phyno charges the East carrying the aspirations and pride of the Igbo people.
He is the most powerful person on the coast, nevertheless, because of the love and adoration that flow from his cultural representation and importance.
One of the largest concerts in Nigeria is Phyno’s annual Phynofest, his signature event; no other musicians perform at a significant concert outside of Lagos.