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Hit songs are not made but marketed now -Wendy Shay
Afrobeat artist Wendy Shay has offered her insights into the key factors contributing to the success of songs in today’s music industry. She emphasized that hit songs are not just about their intrinsic quality but are heavily reliant on effective marketing and financial investment.
During a discussion on UTV’s Showbiz Night, Wendy Shay expressed her belief that in the contemporary music landscape, the success of songs is determined by strategic marketing, financial investment, and the utilization of various platforms to gain attention and popularity.
She stressed that in today’s music industry, it’s the combined efforts of marketing and promotion, along with the financial resources allocated, that dictate whether a song becomes a hit.
According to her, the traditional approach of relying solely on conventional media marketing and promotion has become less effective in the current music landscape. Wendy Shay’s perspective sheds light on the evolving dynamics of the music industry, where artists and their teams must navigate a complex landscape to achieve success.
“The new era of chalking a hit song has become capital intensive unlike the days when conventional media promotional does the job but now times have changed and the music space is choked with different platforms available”
Wendy Shay’s insights underscore the modern challenges artists face in achieving hit songs in the digital age. With the music industry’s high level of competitiveness and the continuous release of new songs, it has become increasingly difficult for a song to distinguish itself.
She emphasized that the music landscape is now saturated with a multitude of platforms, and getting a song noticed has become a formidable task due to the sheer volume of music available.
In this environment, she pointed out that while marketing and promotion can be financially demanding, they are essential for a song’s success in today’s music industry. Her observations highlight the need for artists and their teams to navigate this evolving landscape, adapt to new promotional strategies, and make strategic investments to gain prominence in a crowded field.
“A lot of musicians are in the system now and within a week there are over 200 newly released songs, the space is choked, and gaining attention to the music is shared due to the number of songs on the airwaves. so your money will determine how your song reaches its peak and not forgetting a special grace”
“Every available music platform now is capital intensive, even the new digital spaces like Tiktok, Playlisting, et al and even those who push the song however gaining back your investment is likely possible depending on your intensive marketing”
Hit songs are not made but marketed now. Your money will determine if your song will be a hit – @wendyshaygh #UnitedShowbiz pic.twitter.com/60bHWyDlh0
— UTV Ghana (@utvghana) October 28, 2023