-
Tems appears in Tommy Jeans New Campaign.
-
Tems shines in Tommy Jeans New Campaign
-
The singer appeared to starts the brand’s new campaign.
Nigerian singer, songwriter, and performer Temilade Openiyi, popularly known as Tems is off to a tremendous start following the formal announcement of her Tommy Hilfiger brand endorsement contract in December 2021.
The singer looked stunning in the new Tommy Jeans campaign.
The Grammy nominee has been selected, along with two other creative artists, to be the frontiers for Tommy Jeans’ new “Play To Progress” campaign.
The multi-talented musician had a thrilling 2021 with hit songs like ‘Crazy Tings” and the huge collaboration on Wizkid’s ‘Essence’.
- RELATED: How Tems, Ckay, Made Kuti are set for the global market
- RELATED: Tems debut on Lineup for Parklife Festival 2022
Her Tommy Hilfiger deal was the icing on the cake for her in 2021, as the clothing brand is well-known for producing footwear, apparel, and accessories.
Tommy Jeans’ “Play To Progress” campaign focuses on exploring individuals’ creativity, and Tems goes on to offer a monologue in the video.
She said:
“Learning to find what your own stance is in life evolves your creativity. That’s freedom,”
She also expresses her thoughts on what “Play To Progress” means to her as an individual, stating:
I was tired of waiting for help. So, I taught myself the production skills I needed to make a song. Only I have the power to change my fate.”
Watch the video below:
View this post on Instagram