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Tyla hosts pop-up event in London to celebrate debut album release.
Grammy-winning artist Tyla recently hosted a pop-up shop event in London to celebrate the successful launch of her debut album.
Held in Shoreditch on March 27, 2024, the event commemorated the release of Tyla’s self-titled album, which has surged to number 5 on the US Apple Music charts. Featuring 14 tracks, the album includes collaborations with renowned artists such as Tems, Becky G, Travis Scott, and Gunna.
Tyla took to social media to announce the pop-up event, which offered fans the opportunity to purchase merchandise, meet the artist, and obtain autographs. With palpable enthusiasm, Tyla arrived at the event, marking another milestone in her internationally acclaimed career.
Following the album’s release on March 22, 2024, Tyla’s popularity has soared, propelling her to become the most streamed African artist, surpassing Rema. With over 7 million streams, her album has cultivated a dedicated fanbase, reflected in her impressive achievement of 30 million monthly listeners on Spotify, exceeding Rema’s 29.7 million.
Tyla at her pop-up event in Shoreditch, London, celebrating the release of her debut album. 💽🐅 pic.twitter.com/CY46HbgvkO
— NOTJUSTOK (@NOTJUSTOK) March 28, 2024
📍London pic.twitter.com/DGYWy2KDdM
— Tyla (@Tyllaaaaaaa) March 26, 2024
📍London pic.twitter.com/DGYWy2KDdM
— Tyla (@Tyllaaaaaaa) March 26, 2024
In a recent interview, Tyla revealed that initially, she hadn’t planned to feature any collaborations on her debut album.
However, as the creative process unfolded, collaborations naturally emerged. She also discussed the challenging task of selecting tracks for the album, condensing the selection from 330 songs down to 14 final tracks.
This meticulous curation ensured that each song on the album was a standout piece, reflecting her artistic vision and musical evolution.
Tyla said, “We literally worked three years on this. A hundred and thirty songs narrowed down and it’s basically me introducing myself to the world. Initially, I wasn’t going to have features but they just started coming naturally. I was in a studio session mixing the album and Becky G was next door. I called her over. She listened to On My Body. She loved it and recorded her verse. With Tems I was supposed to submit the album. The next day she sent me a song”.