Nigerian Afrobeats star Tiwa Savage has opened up about the motivation behind launching her new initiative, the Tiwa Savage Music Foundation, explaining that it was born out of a desire to support the vast pool of musical talent in Nigeria with the right structure and opportunities.
According to the singer, the idea came from recognising that although Nigeria is rich in creativity, many talented individuals lack access to the infrastructure and education needed to develop their potential fully.
“The Tiwa Savage Music Foundation started as a need. I thought we needed a foundation such as this in Nigeria. We have so much talent and we need to work on building infrastructure, investing in education, so that when people see the talent we have, they see that they also have access.
“We don’t lack talent in Nigeria; we have so much talent. What I want to do is to be able to create access so that people that have the talent can find the right infrastructure, education, and also be a bridge and a pipeline to the rest of the world,” Tiwa said.
The singer, widely celebrated as the Queen of Afrobeats, shared these thoughts while speaking with journalists during the unveiling and official launch of the foundation at The Delborough Hotel in Victoria Island, Lagos, on March 9.
The launch attracted several dignitaries, including Babajide Sanwo-Olu, the governor of Lagos State. In his remarks, the governor said he attended the event to honour Savage and lend his support to the initiative.
“You know what it is about. Today is her day. She’s one of our best, so I have to support her,” the governor said.
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The Tiwa Savage Music Foundation is a non-profit organisation focused on equipping aspiring African artists with music education, mentorship, and access to industry connections that can help shape their careers.
As part of its first major initiative, the foundation will host the ‘Berklee In Nigeria: Tiwa Savage Intensive Music Program,’ a four-day training program scheduled to take place in Lagos from April 23 to April 26, 2026. Applications for the program are set to open on March 10, 2026.
Beyond her chart-topping career, the launch of the foundation signals Savage’s commitment to nurturing the next generation of creatives in Africa’s music industry.
“Music changed my life. But talent alone isn’t enough, especially when access is limited. I want to build something that opens people’s eyes to the full scope of what’s possible in music.
The person who composed the score for a film, who creates music for global campaigns, or who uses music as a tool for healing,” Tiwa noted.
With the initiative now underway, the Afrobeats icon is looking beyond personal success and focusing on creating opportunities that could shape the future of African music.
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