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Why Wizkid, Davido, Burna Boy are still relevant in 2024 – Tiwa Savage
Nigerian music icon Tiwa Savage has shared her perspective on why Wizkid, Davido, and Burna Boy—often hailed as the “Big 3” of Afrobeats—continue to dominate the music scene years after their debut.
Speaking on the ‘Shopping The Sneakers‘ podcast, Tiwa praised the trio for their ability to forge deep connections with their audiences. She emphasized that their longevity is tied not just to their music but to the holistic appeal of their brands.
“It’s not just about the music; it’s your fanbase and your brand,” Savage noted. “You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.”
She highlighted how Wizkid, Davido, and Burna Boy have mastered the art of maintaining relevance by intertwining their music with lifestyle and image.
According to Tiwa, their authenticity and relatability resonate with fans, keeping them at the forefront of conversations even during periods without new music releases.
“They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only as good as strong as your team,” she added.
Tiwa’s comments reflect the growing importance of brand identity and fan engagement in sustaining success in the music industry, solidifying Wizkid, Davido, and Burna Boy’s positions as cultural icons.
During the conversation on the Shopping The Sneakers podcast, the award-winning singer highlighted how the challenges of living in Nigeria fuel creativity and determination among its youth.
“When you come to Nigeria, you will understand why we breed so many superstars,” she explained. “To survive in Nigeria is something else, so that’s why the artists that come out of Nigeria are just like hustlers. They are just hustling.”