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Tems bags New Deal With International Sporting Imprint Reebok
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The deal announcement was made via social media
Nigerian sensational singer and songwriter Temilade Openiyi, popularly known as Tems, has secured another international deal.
In the last two months, the Nigerian vocalist has landed two foreign partnerships.
The vocalist, who had a successful 2021, is kicking off her 2022 with an agreement with worldwide sporting goods brand Reebok, less than two months after signing a deal with Tommy Hilfiger.
The imprint started a campaign titled “Life is Not a Spectator Sport” after announcing the contract on February 7th, 2022.
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Jide Osifeso, Nigerian creative director and Senior Director of Marketing Creative & Design, is directing the campaign, which is intended to motivate people to explore their hobbies, celebrate their individuality, and become active participants in the world around them.
A member of Tems‘ management confirmed the news on Twitter today, February 8, 2022, showing gratitude for the new deal.
He wrote:
Thank you Lord New deal alert @temsbaby x @Reebok
Aside from Tems, former American professional basketball player Allen Iverson, Venezuelan singer-songwriter, producer, and visual artist Arca, American singer Brent Faiyaz, British heavyweight rapper Ghetts and French-born American R& B and pop musician Lolo Zouai, are all part of the campaign.