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TEKNO forges strategic partnership with Mr Eazi’s emPawa Africa
Renowned Nigerian artist and producer Tekno has officially signed a groundbreaking deal with emPawa Africa, the innovative label services company founded by musical impresario Mr Eazi.
This transformative partnership will see Tekno’s Cartel Music release new music through emPawa Africa. Additionally, Tekno plans to invest as a shareholder in emPawa Africa during the company’s next capital call round. He joins Grammy-winning music producer Michaël Brun among the investors in this pioneering, African-owned company established by Mr Eazi in 2018.
emPawa Africa has been a leader in discovering and nurturing emerging talent across the African continent, providing a platform for these artists to shine on the global stage. The company has worked with artists such as Joeboy, Major League DJz, Fave, King Promise, Minz, and DJ Neptune, among others.
Mr Eazi announced this significant milestone for his company in a brief statement on Twitter.
With this deal with Tekno and Cartel Music, we are ushering in a new phase of emPawa,” says Mr Eazi. “This phase will see us partnering with African artists at different stages of their careers who want to maintain financial and creative freedom, yet move from talent for hire to equity participation. It’s a first-of-its-kind deal for afrobeats.”
Also excited about the news, Tekno added
This alliance with Empawa will provide an avenue to be a game-changer for the African music industry and a beacon of opportunity for artists.
Excited to welcome my brother @alhajiTekno as our latest partner & investor at @empawaafrica pic.twitter.com/FzWJFnuJ3R
— The Evil Genius (@mreazi) May 22, 2024
Tekno’s exceptional talent in singing, songwriting, and production makes this collaboration a surefire success. His knack for nurturing emerging talents aligns seamlessly with emPawa Africa’s mission, promising an infusion of fresh perspectives and unmatched value. His new single is set to be released on Friday, May 24.