Award-winning star, DJ Exprezioni expressly talks on his stern knowledge about talent management.
Nigerian disk jockey, DJ Exprezioni has clamped down his thoughts on talent management and how much it is a part of him.
Attracting and maintaining high-quality artistes, expanding their abilities, and consistently motivating them to enhance their performance are all part of talent management.
The expansion has been characterized as a welcome development by industry professionals throughout the world as the music industry continues to witness the birth of emerging music stars.
The main goal of talent management is to develop a motivated artiste that will stay with your label for a long time. The specifics of how to accomplish this will vary from label to brand.
“I for one understand all that emcompases talent management and I can catgorically beat my chest to being a part of some of the hottest singers careers in the hood.
“Most times, many record labels do not understand the precepts in engaging a talent, and so, when you see an up-coming coming out from the blues, there is usually an issue with his former label. As a matter of fact, this is a common occurence in the Nigerian music industry. In fact, it is almost an African and global thing!,” Exprezioni admonished.
“Being a talent manager has been a part of me, and just like deejaying, I love to bring out the best in people.
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Addressing the issue of talent management in the Nigerian market, Exprezioni said, “The fact that many record labels don’t talk about talent management is a big issue, and it really needs to be addressed.
“Although, the big goons in the industry like Mavins, YBNL, and many more have taken it as part of their core issues when dealing with newbies.”
Concluding his speech, Exprezioni revealed he is looking forward to taking talent management seriously – because according to him, “it is a big business”.