Speaking during a recent YouTube conversation with Crea8torium, the Mavin founder dismissed the long-running narrative, arguing that it makes little business sense for any label to intentionally sideline talent it has invested in.

“The idea that we’ll have people and not want to prioritise them is not a real thing,” he said. “When we sign artists, we want to make money from those artists and want those artists to make money for themselves.”

For Don Jazzy, the suggestion that a label would deliberately suppress its own act is not just unrealistic; it is financially illogical.

“It would seem like taking money and locking it away or throwing it because it doesn’t make sense,” he added.

The veteran producer also addressed questions around why some Mavin artists appear less active than others, especially in a music landscape where consistency often drives visibility.

According to him, in many cases, the pace of releases is not determined by the label but by the artists themselves.

“If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist that decided that.”

He explained that hesitation around releasing music is often tied to internal struggles rather than label politics, pointing specifically to confidence issues and self-doubt.

“Most of the time, they actually have imposter syndrome. It’s normal, we’re all human beings.”

The comments offer a rare behind-the-scenes look at how one of Africa’s biggest record labels manages artist development and also challenge a perception that has followed Mavin for years, especially as fans often compare the visibility of stars like Rema, Ayra Starr, Johnny Drille, and Magixx.

For Don Jazzy, the message was simple: artist success at Mavin is not about selective support; it is also about individual readiness, confidence, and timing.

“There is no such thing. If an artist in Mavins releases 1 or 2 songs in a year, it’s on them. Most of the time, it’s imposter syndrome.”

– Don Jazzy replies to comments on Mavins prioritizing some of their artists over others pic.twitter.com/x5BWaq4Lam

— Pulse Nigeria (@PulseNigeria247) May 11, 2026

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Speaking during a recent appearance on the Crea8torium Podcast, Don Jazzy explained that the close-knit environment within the Mo’Hits camp created a natural creative chemistry that made hit-making feel effortless.

According to him, some of the biggest songs from that era were born of ordinary moments and spontaneous interactions in the studio and in the house they shared.

“I have a theory that says that most of the great music that we made in Afrobeats was when all of us were living together,” he said.

The veteran producer went on to recount the story behind Olorun Maje, revealing that the inspiration for the hit track actually came from a tense exchange involving D’Prince and former manager Sunday Are.

“For instance, D’Banj’s ‘Olorun Maje,’ the idea was from D’Prince and Sunday Are, who was our manager then. Sunday Are was complaining that D’Prince didn’t want to go to radio interviews. He came to report to me but I didn’t even listen because I was working in the studio.”

Don Jazzy explained that he redirected the complaint to D’Banj, whom he described as more strict and disciplined within the group dynamic.

“So, I told him to go and report to D’Banj because he is like a military man. After he reported, D’Banj started shouting at D’Prince. Then D’Prince now came back into the studio where I was with Sunday Are and pretended like he was dusting some equipment and then began to sing, ‘Some people they want make I cry, some people they want make I die, why? Olorun Maje oooo’,” he stated.

The producer said the melody instantly caught his attention and naturally blended with the instrumental he was already working on.

“The lyrics just fell precisely to the beat I was making at that time. I told him to pause that I like it. That was how the song was born,” he added.

Don Jazzy also shared another example of how spontaneous creativity shaped the Mo’Hits sound, revealing that the popular phrase “You bad, you want it” originated from Dr SID casually freestyling over one of his beats in the studio.

Reflecting on today’s music industry, the Mavin boss suggested that modern recording processes have changed significantly, but noted that he still tries to remain intentional and emotionally connected when creating music.

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The Mavin Records boss made the statement during a recent appearance on the Crea8torium Podcast, where he spoke at length about talent, artistry, and what sets certain performers apart in today’s fast-evolving industry.

According to Don Jazzy, Johnny Drille stands out not just for his sound but for his overall musical ability, from songwriting to performance and studio execution.

“If you look at the Nigerian music industry right now, there is nobody like Johnny Drille. He is in a world of his own. He is like the best musician – the complete musician that I know. He is versatile. He mix, write, sing. He does everything. He is also an amazing performer – the way he sounds in the studio is the same way he sounds in live shows,” he said.

“Johnny Drille is in a world of his own. He is like the best musician, the [most] complete musician that I know.”

– Don Jazzy pic.twitter.com/dUxaTX3U8t

— Pulse Nigeria (@PulseNigeria247) May 11, 2026

Johnny Drille, known for his soulful fusion of folk, pop, and alternative sounds, has built a reputation as one of the most distinctive voices under Mavin Records, consistently standing apart in a largely Afrobeats-driven mainstream.

Don Jazzy’s comments have since sparked discussions among fans online, with many debating what defines a “complete musician” in today’s industry, especially in a market increasingly shaped by streaming success, versatility, and live performance strength.

Still, for the Mavin boss, the verdict was clear: in a crowded music landscape, Johnny Drille remains in a category of his own.

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During a recent appearance on the Keeping It Real With Jima podcast, the Mavin Records boss opened up about the emotional balance that comes with being well-known.

While he acknowledged that fame naturally comes with its own set of challenges, he explained that he rarely voices complaints because of a deep awareness of how quickly circumstances can change.

Don Jazzy was candid about the fact that, like anyone, there are moments when he wishes certain things were different. However, he made it clear that he doesn’t dwell on those feelings or actively seek change in his current situation.

Responding to a question about whether success has given him anything he didn’t want, he said:

“What’s something success gave you that you actually didn’t want?”

“I like everything that God gave me. Obviously, there are sometimes that you just wish that somethings were different. But I’m not wishing for anything different, I’m just saying before God will now decide to adjust my life.”

His remarks reflect a grounded perspective, one shaped by years in the industry and a deep appreciation for the life he has built. Rather than focusing on discomforts that come with fame, Don Jazzy leans toward gratitude, accepting both the highs and the inevitable pressures that come with being one of Africa’s most influential music figures.

JIMA: What’s something success gave you that you actually didn’t want?

DON JAZZY: pic.twitter.com/U1IwZJXyoV

— @𝗼𝗻𝗲𝗷𝗼𝗯𝗹𝗲𝘀𝘀𝗯𝗼𝘆 (@OneJoblessBoy) April 24, 2026

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The veteran producer, known for building one of Nigeria’s most influential record labels, revealed that his frequent activity online, particularly who he follows, is far from random. According to him, it forms a key part of his talent discovery process in today’s digital age.

“People always say I follow plenty Gen Z baddies on IG, but that’s actually how I discovered Ayra Starr,” he said, noting that he often leverages online connections to find promising creatives.

Expanding on this, Don Jazzy shared that he sometimes goes beyond passive scrolling. When he identifies potential, he reaches out directly, occasionally even contacting family members, to establish communication with emerging artists.

He pointed out that platforms like Instagram have become valuable scouting grounds, especially among younger users whose content often reveals raw, unfiltered talent before mainstream recognition catches on.

One standout example is Ayra Starr, who he discovered through social media before signing her to Mavin Records—a move that has since proven to be a major success.

For Don Jazzy, the approach is intentional: blending digital observation with personal outreach to stay ahead of the curve and identify the next wave of stars before the rest of the industry catches on.

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Speaking in a recent video, the Mavin Records boss reflected on what he described as a growing trend of poor financial habits among youths, stressing that lifestyle choices often determine whether wealth lasts or disappears quickly.

According to him, a large number of young people tend to spend heavily on non-essential items instead of focusing on long-term value and meaningful investments.

He said:
“The reason Nigerian youths go broke after making a lot of money is because they spend on irrelevant things and things they don’t need. I’ve been blessed enough for a long time to be able to afford any car that I want or even to buy a private jet or whatever but I have more important things to take care of, I have family to take care of… I’d rather invest in other things. There’s nothing that beats investment, including investing in your own self, including going to acquire knowledge of something you can charge people for. Even the Forex I’m learning now, I’m investing in myself,” he stated.

Beyond the commentary, Don Jazzy emphasised that financial discipline and continuous self-development are key to long-term stability, noting that investing in skills and knowledge can be just as valuable as financial assets.

For him, the message is simple—wealth isn’t just about how much you make, but how wisely you manage and grow it over time.

“The reason Nigerian youths go broke after making lot of money is because they spend on irrelevant things”

— Don Jazzy pic.twitter.com/LDtbhjyeZM

— GEEZ TV (@geeztvofficial) April 15, 2026

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In a viral video circulating online, the Zazu crooner urged Don Jazzy to “package” him and suggested the possibility of a partnership, while referencing some of the top stars associated with the label.

“Don Jazzy, why is it that everyone who leaves your label don’t reign again? Come and package me and let’s partner,” he said.

Portable didn’t stop there. He also made bold claims about the careers of some of Mavin’s biggest names, singling out Rema and Tiwa Savage.

“Even Rema is no more reigning. Only Tiwa Savage is reigning,” he added.

The statement comes in the wake of recent controversy surrounding Crayon, who joined Mavin Records in 2019. Crayon had posted a series of now-deleted messages accusing Don Jazzy of being responsible for his mother’s death and claiming that the music executive owed him unpaid royalties.

He further alleged that large sums of money had been collected without him receiving his share and suggested that delayed payments were being used against him, vowing to expose the label.

Portable’s remarks, combined with Crayon’s accusations, have reignited debates online about artist management, royalty payments, and the long-term impact of being under or leaving one of Nigeria’s biggest record labels.

“Don Jazzy, why is it that everyone who leaves your label don’t reign again. Come and package me and let’s partner. Even Rema is no more reigning. Only Tiwa Savage is reigning.”

— Portable.
pic.twitter.com/4n87IJZ20b

— 𝐀𝐬𝐚𝐤𝐲𝐆𝐑𝐍 (@AsakyGRN) March 17, 2026

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Crayon, in a series of posts that have since been deleted, accused Don Jazzy of being responsible for his mother’s death and claimed the music executive owed him unpaid royalties. The drama sent shockwaves across social media, drawing reactions from fans and industry insiders alike.

Samklef took to his social media pages to share his perspective, suggesting that things have shifted for Don Jazzy since his association with social media activist VeryDarkMan.

“I tell una say jazzy go cast soon! Dem don see Don Jazzy finish crayon even call am his boy chai! Ever since Don Jazzy met a very dark man, all the signed artists no gree blow. Ayra Starr look stressed in her last video. Something is not right. Could this be karma? E remain 1 person wey, Don Jazzy chop him eye, an na that one I wan talk about, gan! Gan! And who notices say once any artist leaves me…………hmhhhhmmmm,” he wrote.

Samklef’s comments have reignited discussions about the internal dynamics at Mavin Records and the pressures faced by artists under the label, especially following high-profile departures and public disputes.

I tell una say jazzy go cast soon!
Dem don see donjazzy finish crayon even call am him boy chai! Ever since donjazzy meet very dark man all the signed artist no gree blow. Ayrastar look stressed in her last video. Something is not right could this be karma? E remain 1 person… pic.twitter.com/vQApF0DGt3

— SAMKLEF (@SAMKLEF) March 15, 2026

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Controversial Nigerian singer Habeeb Okikiola Badmus, popularly known as Portable, has taken to social media to express frustration over the low earnings from his music streams, despite releasing multiple songs.

In a recent video, the singer lamented that the revenue generated from platforms like Apple Music is far below his expectations. He urged top Nigerian music executives to guide him on maximizing earnings from digital streams.

Portable revealed that the situation has been a source of personal pain, adding that with proper mentorship, he believes he could surpass many of his peers in the industry.

“I am in pain, I have been putting my song on Apple Music every month but the money I am generating is too low. They said it is because Nigerian streams are cheap but I also have fans in America and all over the world. Where is the revenue from those foreign streams? Don Jazzy, please, help me and teach me how to generate more money from music streams. I have Apple Music account but the revenue that I receive is very low. They divide my earnings into 17. Please, come and teach me how to fetch music money. If Don Jazzy teach me how to generate more money from streaming platforms, I would be bigger than all artistes in Nigeria,” he stated.

The plea highlights the ongoing challenges some Nigerian artists face in monetizing music streams globally, even as Afrobeats continues to gain massive international traction.

 

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Nigerian singer and producer Crayon, real name Charles Chibueze Chukwu, has sparked a major stir online with a series of explosive messages directed at Don Jazzy, Rema, and the iconic Mavin Records.

The Lagos-born 28-year-old, who climbed the ranks of Mavin’s talent pipeline before officially joining Blowtime Entertainment, an imprint linked to Mavin, in 2019, went on a social media tirade that fans are calling one of the most dramatic artist-label clashes in recent memory.

Crayon’s posts blended playful affection with scathing attacks. He kicked off with an almost bewildering shoutout to Don Jazzy:
“Don jazzy na my boy!!!!!! Una dey maddddd!!?? Shayennnnn sharayyyyyy333”

But the tone shifted sharply, taking aim at the label’s COO:
“Tega highest criminal!!!!!!!!!”

He didn’t stop there. The singer broadened his target to Mavin Records itself, declaring:
“Mavin is going down!!!!!!”

And then he set his sights on the label’s biggest star:
“Rema for the next 100 years no feature. You stole my star from me. Yeah I took tha shiiiiii backkkkk hoeeeeerrrr!!!!! Snakkkkkkkeeeeeesssssssss.”

Crayon even drew comparisons between himself and his colleague:
“I’m HYM!!!! Not REMA!!!! Niggaaaaa I’m 69 in Africa!!!!!!!”

Industry observers note that the outburst may not be entirely out of the blue. Crayon’s recent single, Baami, was released without the usual promotional push from Mavin, sparking speculation that he might be stepping into a more independent phase of his career—or even planning a full departure from the label.

Fans also point to the singer’s quieter public presence since the passing of his mother last year, suggesting personal grief may be amplifying industry frustrations.

Adding fuel to the fire, Baami was released under a new label called “Olodum Ent” rather than Mavin Records, signaling a potential career pivot. The track, produced by Crayon’s frequent collaborator Ozedikus, arrived without the familiar Mavin branding and promotional machinery.

Crayon also reached out for creative contributions for his new imprint, tweeting:
“Any weird creatives that can come with OLODUM ENT FLAGGSSSSS!!!! Gets 500 million naira cash !!!!! With love WARAAAAAAAAA!!!!!!”

As fans and industry insiders dissect every tweet, it’s clear that Crayon’s next moves, whether independent releases or a complete break from Mavin, will be closely watched. One thing is certain: the Afropop star is making it loud and clear that he’s charting his own path.

Crayon goes on a rant on X, calling out several people and name-dropping some industry figures. 🚨 pic.twitter.com/1LqN4TireM

— NOTJUSTOK (@NOTJUSTOK) March 15, 2026

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The 43-year-old, whose full name is Michael Collins Ajereh, shared his thoughts during a recent appearance on the Is This Seat Taken podcast, hosted by actress Chinasa Anukam.

Jazzy explained that while physical attraction matters, personality traits play a significant role in his ideal partner. He emphasized that he does not tolerate abuse or violence in relationships, warning that he walks away the moment such behavior arises.

“My ideal woman for dating in order of importance, first of all, you have to be a freak. I don’t know how I found that out but it is one.

“Secondly, you have to be soft both body and personality. Because if you shout at me, you are dating yourself. I don’t like stress. I don’t tolerate stress and violence.

“The moment you try to be nonchalant or violent, you will not see me again. You will just realise that you are dating yourself,” he said.

This isn’t the first time Don Jazzy has shared insights into his personal life. Last year, he revealed in an interview that he remains unmarried due to his intense focus on his music career, a self-described lack of discipline to remain faithful to one woman, and a desire to avoid repeating the mistakes of his past failed marriage.

Even at the peak of his career, the music executive’s candid reflections show a clear set of priorities when it comes to love, boundaries, and personal peace.

⏪

CHINASA ANUKAM: Do you have a spec?

DON JAZZY: pic.twitter.com/DEBj3lCUcu

— @𝗼𝗻𝗲𝗷𝗼𝗯𝗹𝗲𝘀𝘀𝗯𝗼𝘆 (@OneJoblessBoy) March 11, 2026

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True to his reputation as the Afrobeats scene’s resident hopeless romantic, Drille delivers an intimate, acoustic-leaning ballad that perfectly embodies his Afro-soul roots.

The track is built around intricate guitar fingerpicking and Johnny Drille’s signature velvety vocals, making every lyric feel personal and sincere. As the title suggests, “Last Forever” is an ode to enduring love, celebrating the vulnerability and commitment required to sustain it.

Unlike the energetic dance hits dominating the charts, this song offers a reflective, emotionally rich listening experience, ideal for weddings, quiet nights, or moments of introspection.

Produced by the legendary Don Jazzy, the song maintains a clean, uncluttered sound, with subtle string arrangements that elevate it from a simple folk tune into a cinematic musical journey.

This collaboration highlights Johnny Drille’s growth from a bedroom singer-producer to a refined composer capable of crafting timeless pieces.

Fans and critics alike have embraced “Last Forever,” praising its emotional depth and musical sophistication. In a 2026 music landscape dominated by fast-paced hits, Johnny Drille reminds listeners that quality songwriting and heartfelt delivery truly last forever.

Listen to “Last Forever” HERE

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