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Spotify named Asa as the artist of February.
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Asa joins Spotify EQUAL Music Programme as the ambassador of the month.
Spotify has celebrated Nigerian singer and songwriter, Ms Bukola Elemide, popularly known as Asa, as the newest artist to join the EQUAL Music Program as their “EQUAL Africa Artist of the Month.”
Asa has described her inclusion in the programme for the month of February 2022 as an honour because of the impact of the scheme since its inception.
The Spotify EQUAL Music Programme was created to promote gender equality in the music business and to highlight prominent female musicians.
The multi-platinum-selling singer has been included in the EQUAL programme’s list of formidable African women creating waves in music, and she is not taking it for granted.
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Speaking on the new role, Asa said:
“I’m honoured to be the Spotify Equal ambassador of the month. It’s great to be part of something like this — a movement that’s new yet has always been.” She went further to say, “It’s beautiful when we are celebrated and recognised for contributions to music and art over the years. In the lead-up to the release of my album ‘V’, this is awesome.”
Spotify’s Head of Music for sub-Saharan Africa, Phiona Okumu, expressed delight saying, “We are proud to showcase Asa.
She said:
“Through the EQUAL Music Programme, we continue to amplify the work of women creators by offering our resources and creating opportunities for these artists. We’re proud to showcase Asa, who is well known and loved for her boundless ability to create her own world through music, with timeless vocals and themes that capture the emotions of a generation,”
In addition, Spotify’s bid to promote gender equality in the music industry and spotlight significant female singers, the global streaming platform welcomes Asa to join the EQUAL programme’s list of impressive African women creating waves in music.
According to Spotify, Asa’s song “Mayana” will lead the EQUAL Africa playlist and feature on the Equal Global playlist.