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Snoop Dogg & Son To Launch Death Row Games.
American rapper, Snoop Dogg and his son Cordell Broadus are set to launch Death Row Games; a subsidiary of the record label with the aim of giving minority developers and artistes a platform to release content for Fortnite.
This comes after Snoop Dogg recently introduced Death Row Cannabis and brought the label’s iconic catalogue back to streaming services after more than a year away.
The new Death Row Records division uses the Unreal Editor in the game. We’ve been creating games, and none of them has been published anything on a huge scale, but on a very amateur level. “We’ve been around games for the last five to six years. And Snoop, he’s done mobile games. A few of them in the past five to six years in apps and stuff like that. So we’ve always had the mindset of building it on our own,” Broadus told Afrotech.
He added, “We felt like let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like. And I keep saying ‘show representation of the culture in these sectors,’ versus us just being the talent. We wanted to make sure that we’re part of the decision that’s being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.”
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