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Simi Launches Signature Speaker With MOL, Reveals She Tuned Sound and Recorded Voice Prompts
Nigerian Afrobeats star Simi has officially introduced a new speaker born out of years of imagination, intention and hands-on creativity, unveiling her collaboration with MOL.
Far from being just another celebrity-branded device, the speaker carries Simi’s personal stamp, reflecting her deep involvement in sound engineering, design choices, and overall user experience.
Speaking on the project, Simi described it as a long-held dream finally coming to life. She revealed that she worked closely with the engineering team throughout the process, ensuring that every detail met her exact expectations. “I put my heart and soul into this,” she said. “Whatever you hear when you play this speaker was approved by me.”
While many fans know Simi for her soothing vocals and songwriting, fewer are aware that she is also a trained sound engineer. That technical background played a key role in shaping how the speaker sounds.
According to her, the audio delivers a rich balance strong enough to feel the bass but never overwhelming. Vocals remain clear and forward, while beats and instrumentals stay clean and well-defined, making the speaker suitable for any genre.
From calm, soulful tunes to upbeat, high-energy tracks, the sound stays crisp, immersive, and consistent.
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One of the most personal touches on the device is its custom voice prompts, all recorded by Simi herself. From turning the speaker on to navigating basic functions, users are guided by her voice, giving the experience a warm, human feel.
She explained that starting the day by pressing the power button and hearing that gentle greeting could instantly lift one’s mood.
During a demonstration, the speaker responded with a friendly welcome, less like a gadget and more like a companion.
In terms of performance, the speaker packs a 30-watt output, delivering bold, full-bodied sound without distortion. It also comes with an impressive 15-hour battery life, allowing for long listening sessions without constant charging.
Simi jokingly pointed out that for people dealing with irregular power supply, a single charge could easily stretch through most of the day.
Another standout feature is the dual pairing option. This allows two speakers to be connected and play the same audio at the same time, perfectly in sync. The result is a bigger, richer sound without delay, interference or clashing audio.
As Simi put it, the paired speakers play “at the same exact time,” keeping everything smooth and seamless.
Staying true to her personal style, the speaker is finished in blue — Simi’s favourite colour. Beyond the colour choice, the device is thoughtfully packaged, with neatly designed buttons that are both functional and visually pleasing. Every detail, from the texture to the layout, shows careful planning and intention.
More than a product launch, the collaboration with MOL feels like a personal statement. With Simi involved in everything from sound tuning to voice recordings, the speaker comes across as authentic, purposeful and deeply connected to the artist behind it.
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