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Shoday Reveals Posting 60 TikTok Videos Daily to Push His Music
Fast-rising Afrobeats act Shoday has opened up about the relentless effort it took to grab attention at the start of his career.
Speaking in a recent interview on Echo Room, the singer revealed that he used to flood TikTok with content to give his songs the best chance of being discovered.
“I used to post 60 videos every day. I calculated that out of those 60 videos, the algorithm will push one,” he explained.
For Shoday, creating that much content wasn’t just a grind but a mindset. He compared it to the discipline of any other profession.
“This is my own thing, a banker will wake up every day, go to work, and hustle for 9–10 hours. These 60 videos, you can make them in 1 or 2 hours. Just drop your phone, record the videos, and add funny captions that will make people repost them.”
That persistence eventually paid off when his single “Caution” went viral, turning him from a TikTok sensation into a mainstream star.
Still, Shoday admitted that viral fame didn’t immediately bring financial rewards.
“You can’t have a viral song and think you will get the bag. Where the real bag is when you get a proper hit song that everybody knows. Before I started getting booked for gigs, I had 4–5 songs that people knew.”
His journey, he noted, shows that consistency and hard work are essential before an artist can break into lasting success.