Riding the wave of a breakout year filled with viral wins, fast-rising Nigerian artist Shoday returns with another catchy tune—“Purr”—a vibrant collaboration with Ayo Maff, marking their second joint effort since making noise together in 2024.
Inspired by a trending TikTok sound that’s taken over timelines with users flaunting their beauty and confidence, Purr captures the energy of the moment while delivering a deeper message.
Through soulful lyricism, Shoday reminds listeners that everyone is beautiful, and no matter the challenges, there’s always light at the end of the tunnel.
Released on April 16, 2025, Purr is a masterclass in turning fleeting internet trends into lasting musical statements. Shoday’s knack for weaving cultural moments into his artistry shines here, with a smooth, catchy beat and rich production that exude both playfulness and purpose.
Following the viral success of “Hey Jago,” his hit collaboration with Poco Lee and fashion mogul Raman Jago, Purr feels like the next logical step in Shoday’s rapid rise. His consistency and flair have already earned him co-signs from Afrobeats royalty like Davido, solidifying his place among the genre’s brightest newcomers.
Together with Ayo Maff, Shoday taps into the ever-growing influence of social media on Nigerian music, mirroring a trend seen in the work of stars like Asake, Seyi Vibez, and Blaqbonez, all of whom have seamlessly fused viral TikTok elements into their records.
With Purr, Shoday once again proves that when authenticity meets a viral spark, magic happens.
Listen to “Purr” HERE