Afrobeats icon Rudeboy — known offstage as Paul Okoye and famed as one-half of the legendary P-Square — is back in the spotlight with a fresh single titled Billo$, released under his label, Fire Department Inc.
Unveiled just days after its announcement, the new track adds to his impressive 2024 output, following the earlier releases of Feelings and Winning.
With a musical journey that stretches from dominating the early 2000s with P-Square to carving out a successful solo path with fan-favorites like Reason With Me and Woman, Rudeboy remains a steady force in Nigerian music.
Billo$ arrives as a bold, infectious anthem that celebrates hustle, wealth, and the soft life — all wrapped in Rudeboy’s signature Afrobeats style. Kicking off with the hypnotic chant “Billo billios… billo billios…”, the track immediately locks listeners in with its dance-ready groove and confident energy. With cheeky nods like “steady billy gating” — a playful reference to billionaire Bill Gates — Rudeboy leans into the spirit of aspiration and financial conquest.
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Produced by the ever-reliable Lordsky, the song delivers bouncy percussion and a heavy bassline that fuels its party-ready vibe. It’s the kind of sound made for late-night clubs, Lagos streets, and luxury car speakers. Lyrically, Rudeboy mixes streetwise swagger with motivational undertones, a blend he’s perfected since the Bizzy Body era of P-Square.
Though the official video is still under wraps, fans are already buzzing with expectations of sleek visuals packed with opulence, fashion, and Afrocentric flair — hallmarks of Rudeboy’s visual storytelling. Available now across all major streaming services, Billo$ is set to extend Rudeboy’s reign as one of Afrobeats’ most enduring and influential voices.
Listen to Billio$ here.