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Rema explains decision to experiment with new sounds in ‘HEIS’
Nigerian artist Rema has opened up about his creative process and the inspiration behind his latest release, “HEIS,” an album that showcases his exploration of new sounds and styles.
In an interview with Complex Music, Rema discussed his bold decision to deviate from his signature sound for “HEIS.”
He shared that his inspiration for the album came from a deep desire to connect with his roots while also pushing the boundaries of his music. Despite initial reservations from his record label, Rema was determined to explore new musical directions.
Rema explained that his goal was to represent his generation and create a cultural link for fans around the world. He emphasized that his artistic choices are intentional, aimed at leaving a lasting impact on Afrobeats and the broader music landscape.
Rema’s willingness to experiment and innovate has resulted in the critically acclaimed album “HEIS,” further solidifying his position as a trailblazer in the music industry.
@complexmusic @badboyrema speaks on ‘Yeezus’ comparisons and what inspired him to take the production risk on his ‘HEIS’ album. #yeezus #rema #heis ♬ original sound – ComplexMusic
In other news, Rema revealed his favorite social media app and opened up about his preferred social media platform. In a recent interview with UK media platform GRM Daily, Rema shared his love for Pinterest, citing its ability to showcase creativity and spontaneity among its users.
Rema’s passion for fashion is evident in his choice of social media app. He enjoys seeing people combine colors, palettes, and textures of fabric to achieve mind-blowing looks.
This enthusiasm for fashion is reflected in his own style, which is heavily influenced by his hometown of Benin.
” People from my hometown, and even my country, Nigeria, at large, are naturally expressive and braggadocious with their persona, and that reflects in their fashion style as well,” Rema said. “That’s a trait I also possess and get inspired by.”