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Premier League clubs agreed to remove gambling sponsors from the front of their shirts on match days.
Premier League clubs have voluntarily decided to stop sponsoring gambling on the front of jerseys shirts from the beginning of the 2026-27 season.
On Thursday, Premier League teams made the decision to stop allowing betting companies to be the primary jersey sponsors.
Up to the end of the 2025–26 season, sponsorships will be permitted to continue. Campaigners have praised the move, but it is sure to attract attention to other sports gambling sponsorships.
In a statement the Premier League said: “Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
“The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation. The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship. To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season.”
Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising
➡️ https://t.co/FG6V7sJcds pic.twitter.com/5xDX5sR4gY
— Premier League (@premierleague) April 13, 2023
In recent years, there has been a lot of discussion over the promotion of gambling in sports and on sports broadcasts.
The UK government has been reviewing all gaming laws, and its long-awaited proposals and accompanying legislation are expected in the coming months.
The Premier League may be taking a proactive approach by deliberately getting ahead on the problem since future legislation is anticipated to prohibit gambling advertising in the UK.
The attention will likely shift to other areas, such as pitchside advertising and TV broadcasts of sports, where betting advertising is prominent.