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Nigerian artists losing love for music – Pheelz laments
Renowned record producer Philip Kayode Moses, known as Pheelz, expressed his concern that Nigerian artists are gradually losing their authentic passion for music.
During an interview on The Dadaboy Show, hosted by media personality Ehiz, Pheelz lamented that artists are increasingly prioritizing the lucrative business aspects of the industry over the art itself.
In his perspective, Pheelz highlighted the blurred lines between Nigerian artists, entrepreneurs, and manufacturers, suggesting a shift in focus from artistic expression to financial gain.
Despite the current emphasis on marketing strategies, he cautioned that such approaches are transient, emphasizing that only genuinely good music has the enduring power to withstand the test of time.
Pheelz said, “We [Nigerian artists] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.
“When people say stuff like, ‘It doesn’t even matter if the music sounds good, if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?”