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Odumodublvck, Wande Coal caution upcoming artists on music industry pitfalls

Nigerian stars Odumodublvck and Wande Coal are turning up the volume on an increasingly urgent conversation in the music industry: the hidden costs of fame and poor contracts.
On May 2, 2025, Odumodublvck, still riding high from his Next Rated win at the 17th Headies Awards, issued a stark warning to up-and-coming artists on X (formerly Twitter):
“Dear upcoming artist, if you know your music is not ripe, stay away from an advance. You do not want to be owing an organisation so much money. You will die a debtor.”
DEAR UPCOMING ARTIST
IF YOU KNOW YOUR MUSIC IS NOT RIPE
STAY AWAY FROM AN ADVANCE
YOU DO NOT WANT TO BE OWING AN ORGANIZATION SO MUCH MONEY
YOU WILL DIE A DEBTOR.
PLEASE HEED TO MY ADVICE.
BE PATIENT AND WORK HARD TILL YOU ARE READY.
PLEASE.
— INDUSTRY MACHINE ⚙️ (@Odumodublvck_) May 2, 2025
His candid post sheds light on a critical issue—artists rushing into label deals without fully understanding the long-term financial implications. Odumodublvck stressed the importance of maturity, artistic readiness, and business awareness before taking on label advances that could become debts.
The following day, Wande Coal—a respected veteran and one of Nigeria’s most influential vocalists—added his voice to the chorus, tweeting:
“Are you sure you really want to do this music business? You must be very sure oooo.”
Are You Sure You Really Want To Do This Music Business
You Must Be Very Sure Ooooo😤— WANDE COAL 🖤💎 (@WANDECOAL) May 3, 2025
His tone may have been less direct, but the message was no less serious. Behind the glamour of hits and headline shows, Wande hinted at the relentless pressure, uncertainty, and hardship that often defines the path to success.
Together, their advice has amplified growing calls for financial literacy, transparent contracts, and artist education in the Nigerian music ecosystem. As debates erupt across social media, many fans are praising the artists for using their platforms responsibly and encouraging a culture of informed decision-making.