ODUMODUBLVCK storms through 2025 with INDUSTRY MACHINE, his audacious fifth studio album, a 23-track epic that fuses unfiltered lyricism, cultural defiance, and sonic experimentation into one explosive body of work.
Released under Native Records, the LP stretches over an hour of high-octane storytelling, capturing the rapper’s chaotic brilliance while peeling back layers of Nigeria’s music hustle and global ambition.
Executive produced by ODUMODUBLVCK himself alongside a handpicked team of heavyweight producers, INDUSTRY MACHINE amplifies his signature Okporoko sound and an unpredictable mix of gritty street rap, raw emotion, and cultural swagger.
The album ventures into new territory, blending Afrobeats, UK drill, and trap textures without losing its Naija core. It’s a manifesto of self-belief and survival, brimming with social commentary, sonic risk-taking, and the restless pulse of an artist who refuses to conform.
Lyrically, the rapper balances chest-thumping bravado with introspection, tackling betrayal, ambition, and authenticity in the industry’s smoke and mirrors.
The production leans into chaos and somehow refines it, creating an immersive experience that’s both street and spiritual, aggressive and experimental. ODUMODUBLVCK doesn’t just rap; he provokes, narrates, and dismantles norms, offering listeners a glimpse into the engine room of his artistic evolution.
Highlights:
- “UNAWARE” ft. Pa Salieu – a fierce UK-Naija blend of street wisdom and melodic grit.
- “HALLELUJAH” ft. Jeriq, Phyno & Tobe Nwigwe – a spiritual yet triumphant anthem of survival and self-made glory.
- “PAY ME” ft. Zlatan & Stormzy – the combative lead single that set the album’s militant tone.
- “BABY REINDEER” & “BANZA BOY” – moments of pure ODUMODUBLVCK eccentricity and lyrical dominance.
Elsewhere, massive collaborations with Davido, Wizkid, Skepta, Seun Kuti, Nasty C, Tyla, and Portable inject global firepower into the album without diluting its raw, homegrown essence.
Critics have already dubbed INDUSTRY MACHINE a defining moment for Nigerian rap, a project that merges the underground’s rebellious heart with Afrobeats’ mainstream magnetism. It’s daring, dense, and drenched in attitude, a fearless expansion of what African rap can sound like on the world stage.
Now streaming on all major platforms, INDUSTRY MACHINE is ODUMODUBLVCK at his most ambitious, unfiltered, unstoppable, and unmistakably in control of the narrative.
Listen to the “Industry Machine” album HERE