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Nicki Minaj And LØCI Launch Highly Anticipated Sneaker Collection.
Nicki Minaj, the US superstar, has reached a new milestone with the launch of her footwear collection in collaboration with LØCI, debuting on April 12. The collection features 11 colorways across five different silhouettes: the FUSION, APEX, ATOM HI, NEO, and ATOM.
Each design showcases the face of the “Everybody” hitmaker on the tongue. The ATOM model, inspired by ’80s skate culture, boasts a twin cup sole and a recycled foam insole. On the other hand, the APEX design stands out with its chunkier sole and bio-leather upper.
These sneakers are available for purchase starting at $185, accessible directly through LØCI’s website. Minaj initially announced the collaboration on March 29, expressing her excitement and gratitude for the opportunity. She emphasized her ownership and partnership in the venture, highlighting that it wasn’t merely a sponsorship.
She captioned the teaser clip, “An absolute dream come true. I can’t WAIT for you guys to see my first collection… Thank you to my team for helping me make this dream come to fruition. This isn’t a sponsorship. I’m an owner and partner.”
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Indeed, Nicki Minaj’s entrepreneurial spirit extends beyond footwear into the nail industry with her Pink Friday Nails brand, which launched last month. The brand introduced 11 designs featuring various colorways, including matte and chrome sets.
Minaj collaborated with Yvett G. for this venture, drawing inspiration from her iconic past outfits, music videos, and memorable moments. This partnership allowed fans to express their style with nail designs that reflect Minaj’s vibrant aesthetic and bold personality.
Earlier this week, it was announced that Minaj’s “Pink Friday 2 World Tour” made her the record holder for the most concerts to gross over $2 million ticket sales each by a female rapper. On Instagram Live, she stated, “So, I just want to thank everybody that’s been coming out. I never in my wildest dreams would’ve thought that this tour… I mean, I did keep saying, ‘It’s going to be this. It’s going to be that.’ Let me tell you something: The other component that I didn’t factor in was you guys, your energy. I just will always be thankful, period.”
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