The wait is over. Mavin records CEO, Don Jazzy finally unleashes new signing Di’Ja to the scene, after nearly five months of meticulous planning and orchestration behind closed doors at the Mavin HQ.
The eclectic sensation, who is set to be the most dynamic new act of 2014, has already made waves in Canada. She was nominated for the Best Urban/R&B Single at the 2009 Canadian Radio Music Awards and won the 2008 Best New Artiste award at the Beat Awards. Hadiza ‘Di’Ja’ Blell, has always had a passion for her craft. This multi-talented singer, song-writer, visual artist and humanitarian holds degrees in Biology and Psychology, but it is music that always coursed through her veins. It is a talent that she is now about to share across the continent and beyond.
According to Don Jazzy: “Di’Ja represents the new generation of Nigerian music. She is versatile and adaptable. No experience in the studio with her is ever the same as the last. Our fans, friends and good music lovers are in for an interesting musical journey planned ahead.”
Her first official single under Mavin; “Yaro” is an up-tempo celebration of love and commitment against all odds. The song features an ethnic twist that infuses Hausa and Krio dialects in honour of her Nigerian and Sierra Leonean roots. Di’Ja who is set to dominate the competitive world of entertainment in Africa and beyond, will be joining an increasingly formidable team which includes Dr Sid, Tiwa Savage, D’Prince and Don Jazzy as the new frontline of Mavin 2.0.