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Mr Eazi Makes Bold Investment Move With Un:Hurd
Un:hurd, the innovative artist marketing platform, has struck a significant chord in the industry with strategic funding, garnering investments from music luminaries such as Nigerian artist and record executive Mr Eazi, along with Dutch DJ/producer Sam Feldt.
This injection of funds propels un:hurd’s ambitious mission to reshape the music industry’s marketing scene. The platform is gearing up to unveil advanced tools, including an AI-driven marketing assistant, a fan hub for personalized artist websites, and a benchmarking tool for marketing performance comparison.
In a move that echoes the growing appetite for specialized marketing services in the digital music realm, Mr Eazi shared his rapid decision to invest. His experience on the platform was so compelling that he pitched his first song within about 30 seconds, leading to him becoming both an investor and customer. Now, Mr Eazi proudly stands as part of the platform’s testimonial.
At the heart of un:hurd’s latest venture is a commitment to arm artists and labels with data-driven insights and tailor-made strategies. The suite of tools, featuring the AI-driven marketing assistant, fan hub, and benchmarking tool, aims to empower artists in connecting with fans and navigating the fiercely competitive digital music landscape.
Un:hurd, which took flight in 2021 and introduced its mobile app in 2022, has experienced rapid ascent, fostering a community of over 70,000 artists from 129 countries. The platform’s global impact is tangible, with artists under its wing amassing a staggering 81 million Spotify streams in 2023 alone.
This success has led to the popular demand for specialized marketing services, especially among independent and DIY artists, positioning un:hurd as a linchpin in the music industry’s evolving ecosystem.
Bolstered by investments from influential figures like Mr Eazi and Sam Feldt, un:hurd is expanding into a web platform alongside its iOS application to cater to a wider audience, including managers and record labels.