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Don Jazzy Signs Rising Star LOVN to Mavin Records, Ushering in a New Afrobeats Chapter

Nigerian music mogul Don Jazzy has officially welcomed a rising talent, LOVN, into the Mavin Records family, signalling the label’s continued commitment to nurturing the next generation of Afrobeats stars.
Announcing the signing on his official X page, Don Jazzy described LOVN as a “talented and hardworking artiste” whose consistent dedication has earned him a place in the Mavin Global roster.
The young singer is a product of the Mavin Academy, the label’s talent incubation platform designed to groom promising acts for the global stage.
Before joining Mavin, LOVN honed his craft on major talent shows, including Access The Stars and The Voice Nigeria, steadily building his performance experience and online presence. Don Jazzy praised the singer’s resilience and consistency, highlighting how he has “never stopped showing up,” despite the challenges of a crowded entertainment landscape.
Sharing the exciting news with his followers, Don Jazzy emphasized the importance of visibility and hard work in an era overflowing with content. In his own words:
“Like I told you guys 2 weeks ago. The Mavin academy is filled with so many future afrobeats superstars. Anytime I get the opportunity to talk to upcoming artists, I never fail to emphasize on the importance of actively showcasing your talent on social media platforms to be able to cut through all the various forms of content readily available for consumption.
LOVN is a typical example of a super talented artist that is ever ready to step up and put in the work. (You can go and verify) He has been on multiple talent shows like AccessTheStars and even TheVoice over the years and has never stopped showing up.
It is time for The Supreme Mavin Dynasty to take it from here. Pls help me welcome @ThisLovn to Mavin Global.”
With Mavin’s guidance, fans can expect LOVN to embark on an exciting new chapter, bringing fresh energy, talent, and creativity to the ever-growing Afrobeats scene.
Like I told you guys 2 weeks ago. The Mavin academy is filled with so many future afrobeats superstars. Anytime I get the opportunity to talk to upcoming artists, I never fail to emphasize on the importance of actively showcasing your talent on social media platforms to be able… pic.twitter.com/Y6lCIUYy56
— SUPREMOS 🤍🐘 (@DONJAZZY) November 27, 2025
