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King Promise recognizes the effect that TikTok has had on the Ghanaian music industry.
Ghanaian highlife and afrobeats singer-songwriter Gregory Bortey Newman, better known by his stage name King Promise, has acknowledged the impact of TikTok on the Ghanaian music industry.
The singer has added his voice to the controversial debate about the impact of the TikTok community on the Ghanaian music industry.
A popular Ghanaian TikToker and actress, Asantewaa said in an interview for the United Showbiz episode that aired on UTV that TikTokers are essential for musicians to succeed with their songs on social media.
She argued that while TikTok has developed into a tool for advertising, artists of all talent levels will still fall short if they don’t get in touch with TikTokers for marketing or incorporate them in their promotional plans.
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Many people commented on this on social media, blasting Asantewaa for making such an arrogant claim. But a handful threw their support behind her, saying that her claims were true and that the magnitude of their influence should not be understated.
In reaction to that, King Promise said that Ghanaian musicians thrived and made waves on social media and the music market before the emergence of TikTok.
He added that TikTok has become part of the whole marketing process in music and is a phenomenon which needs not be played with because the avenue provided gets songs very far and viral.
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