Juventus have officially launched their home kit for the 2025/26 season, and it’s already turning heads with its fashion-forward twist on tradition.
Designed by Adidas, the jersey reimagines the club’s classic black and white stripes with offset and varied patterns, inspired by the flair of Italian fashion houses.
But the most striking element? Pink accents.
While pink may seem like an unusual choice for a Juventus home kit, it’s a deeply historic colour for the club. When Juventus was founded in 1897, their original shirts were pink with black neckties.
It wasn’t until repeated washes faded those early kits that they transitioned to black and white—thanks to a connection with English club Notts County, who supplied their iconic colours.
This season’s home shirt honours that often-overlooked origin story, with the club crest, adidas logo, three stars, and signature shoulder stripes all presented in pink—offering a refreshing update while maintaining a connection to the past.
- Design Highlights:
- Asymmetric and varied stripe patterns.
- Pink detailing throughout.
- Subtle nods to vintage and street fashion trends in Italy.
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This isn’t the first time pink has made an appearance in a Juventus shirt—it’s often been used in away kits, and the 2019/20 home shirt featured a single pink stripe dividing the black and white halves. But this is one of the boldest integrations of the colour into the home shirt yet.
Juventus will wear this striking new jersey as they aim to reclaim Serie A dominance, having not lifted the Scudetto since their historic nine-title run ended five years ago.
The club will be hoping the blend of heritage and innovation sparks a return to winning ways.
And in a poetic reminder of their roots, this pink-touched home kit could very well be a symbol of rebirth for the Old Lady.